EIC requires the information we gather to generally understand your needs and to provide you with better service, and in particular for the following reasons: • To customize your experience with the Site according to your interests • To enable internal record keeping and reporting • To improve our products and services • To periodically send promotional emails about new products, special offers, or other information which we think you may find interesting • To contact you from time to time for market research purposes
EIC is committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We also adhere to the principles of purpose limitation and data minimization. Therefore, we only store your personal data for as long as it is necessary to achieve the purposes mentioned here or as long as the storage periods required by law. After discontinuation of the respective purpose or expiry of these deadlines, the corresponding data will be blocked or deleted in accordance with the statutory provisions. Our legal basis for the deletion or blocking of personal data is Art. 5 (1) b) GDPR and Art. 5 (1) c) GDPR. You have the right to complain about any improper processing of your personal data (such as collection, storage, modification, transfer, deletion, etc.) by us to the proper authorities.
You have the right to request a copy of your information, to object to our use of your information (including for marketing purposes), and to request the deletion or restriction of your information. EIC will respond to requests about these matters within a reasonable timeframe. • Accessing and updating your information: Should you wish to access or update any of your information, you can contact us through any of the forms on the Site, or by email at email@example.com. Likewise, you have the right to contact us and request an electronic file with a copy of your information. • Opting out of communications: You may opt out of receiving communications from us by using the unsubscribe link within each email, by updating your email preferences within the Site, or by contacting EIC at firstname.lastname@example.org. • Accepting or declining cookies: Cookies are small files which can be placed on your computer's hard drive to allow websites to respond to you as an individual. With cookies, web Sites can tailor their operations to your needs, likes, and dislikes by gathering and remembering information about your preferences. Within the Site, we use traffic log cookies to identify which pages are being used. We only use this information for statistical analysis purposes, then remove the data from our system. The cookies in no way gives us access to your computer or any information about you, other than the data you choose to share with us. Most web browsers automatically accept cookies, but you can change your browser setting to decline cookies if you prefer. Please be aware that if you choose to decline cookies, some or all of the Site may be inaccessible or non-functional. • Requesting that we forget you: If you no longer want EIC to continue storing information about you, you may contact us and request that your account be forgotten. When we receive such a request, we will retain your data for 30 days. If you change your mind during this period, you can contact us again to stop the process of being forgotten. If you have not contacted us within 30 days, your account will be permanently forgotten.
EIC will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. However, we may use the following sales and marketing products for web analytics, social media marketing, and other services: • Amazon Web Services (AWS): We may use AWS to host content, send emails and notifications, maintain access logs, and provide support within EIC authoring tools. AWS encrypts data at rest and uses secret keys to control who can access various data points. • Stripe: Stripe processes EIC's payment transactions. EIC also uses a cart hosted by Stripe servers to gather customer payment info at purchase time, which means EIC never has access to that info. After a transaction has taken place between Stripe and an EIC customer, EIC may view transaction information such as date, customer email, customer name, customer address, amount, payment method, and product purchased, but not payment info. • Google AdWords: If you reach the Site via an advertisement sent by Google, Google AdWords sets a cookie on your computer. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain pages on the Site and the cookie has not expired, we and Google may recognize that you clicked on the ad and were redirected to this page. Google is a U.S. company that uses servers in the United States. • Google Marketing Platform: Google Marketing Platform is a suite of products by Google Inc. that includes Analytics, Optimize, and Tag Manager, all of which may be used by EIC to anonymously collect usage data and test user preferences on the Site. Google is a U.S. company that uses servers in the United States. o Google Analytics uses its own cookies to anonymously evaluate Site usage and compile Site activity reports. o Google Optimize allows EIC to anonymously test variants of the user interface in order to improve the Site over time. o Google Tag Manager collects no information directly, but rather allows EIC to easily deploy changes to scripts and other aspects of the Site in real time, without interrupting service. • WordPress: We may use WordPress to power our blogs. WordPress may collect the name, email address, and IP address of users who voluntarily choose to comment on our blog articles. WordPress is a U.S. company.
Our legal basis for the use of these third-party products is provisions 6 (1) b) and 6 (1) f) of GDPR.